A D V E R T I S I N G
advertising is perhaps the best technique for product or service awareness. Fueled by our curiosity to know, advertising helps consumers gain a better insight into a company's product or service. Conventional advertising though very successful (both in print and television) is restricted by real-estate space and time respectively. In addition to being very costly, print and television advertising has a very short shelf-life. The Internet offers a unique medium for global advertising. It is not bound by any geographical boundaries, time-zones, politics or non-availability. It is a hybrid of both print and television combined as a single entity which creates an entirely new field of advertising - online.
Harnessed by the power and reach of the Internet, advertisers can market to a very niche market of educated, well informed, and active audience. Online advertising is estimated at $4 to $5 billion of which a large portion will be going to Search Engines and Directories. Companies are scrambling to get their presence on a wide variety of web sites to generate product or service awareness and get their foot in the (clients) door first!
Perhaps the most beneficial point of online advertising is the availability of your banner ad 24 hours-a-day, 365 days-a-year. With this medium (i.e. Internet) you can leverage your advertising dollars for maximum exposure both in terms of shelf-life and accessibility.
At Net Access we can help you launch your product or service on a global scale yet focused on a particular niche or demographic. With our alliances, we can not only make capturing advertisements that generate web traffic, but can also design your web site , provide you with real-time statistical information about visitors to your site as well as bridge the communication gap to enable a query and / or a sale... all online.
provide the following:
Work with your advertising agency or marketing department to take your marketing theme/goal and translate it to what can be done on the Internet advertising plateau.
Make an online advertisement (banner ad) which can be static or dynamic, encapsulated within dynamic colors, multimedia and even real-time audio / video.
Book Banner space where you feel your company can get maximum exposure within your allocated advertising budget.
Develop a web site that your visitors will see, when they click on your banner ad. Such a web site can be a single page or a corporate level site - both offering a better insight to those visiting your site.
Provide potential clients a mechanism to communicate with your company directly and allow you to filter communication on basis of content, i.e. sale query, sales, FAQ, comments, etc.
Advertising
Friday, August 21, 2009
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