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What is Marketing Online?

What is Marketing Online?
The internet and related web technologies such as social networking are becoming more and more pervasive. While the basics of marketing remain unchanged (i.e. identifying and satisfying customer requirements profitably) businesses can now take advantage of better, more flexible and cheaper ways to market their goods and services to their target audiences.

The term Online (or Internet) Marketing can be interpreted in different ways, but in simple terms it is defined as the use of the internet and related technologies to achieve marketing goals. In practice, Online Marketing tends to revolve around a company's website and combines other online marketing tools and techniques (such as direct email, search engines, Affiliate Marketing, online advertising and social networks) to acquire new customers and retain existing ones through the provision of on-line services.

Key Benefits
Online Marketing does not stand alone and to be truly effective it should be integrated with traditional marketing strategy and techniques. It does however bring a clear set of benefits, many of which are highly attractive to small and medium sized businesses;
Costs can be considerably lower than for traditional marketing activity. This is partly because there is a greater ability for do-it-yourself activity and partly because content can be reused very easily across different marketing channels (e.g. as website copy, an article or a blog). Onlne Marketing isn't free, however, and prospective marketers need to recognise that paid-for, professional help may be a pre-requisite to achieve their objectives.
It is possble to reach a much wider audience (for a given budget) than for offline marketing) as geographic boundaries are removed. Passive tools such as websites or Blogs can be found and accessed from most locations, while emails can be proactively sent to anybody whose address you have or purchase.
Campaigns can be highly targeted and interactive. Pay-per-click advertising, for example, can be set-up so that only specific keywords or phrases trigger an advert to be displayed in search results or on websites focusing on subjects related to your product or service. The upshot is an increase in response rates and an improvement in conversion ratios.

Measurable Success
Many SMEs find it difficult to justify traditional marketing spend, but Online Marketing activity is trackable and measurable using tools such as Google Analytics, so success can be easily monitored and the return on investment readily calculated. When measures such as this are in place, demonstrating the value of effective internet marketing becomes a straight forward process.

What is e-Business?

e-Business is the term used to describe the information systems and applications that support and drive business processes, most often using web technologies.

e-Business allows companies to link their internal and external processes more efficiently and effectively, and work more closely with suppliers and partners to better satisfy the needs and expectations of their customers, leading to improvements in overall business performance.

While a website is one of the most common implementations, e-Business is much more than just a web presence and there are a vast array of internet technologies all designed to help businesses work smarter not harder. Think about collaboration tools, mobile and wireless technology, Customer Relationship Management and social media to name a few.

Lots of Solutions

Every business can benefit in some way from using e-Business. Simple, low cost or free technology is available to help you:
Improve external product promotion and internal communication through effective e-marketing.
Increase sales through effective deployment of e-commerce technologies.
Streamline business processes with integrated back office systems.
Reduce communication and travel costs using online meeting tools and shared workspaces.
Maximise lead conversion by using CRM (Customer Relationship Management) systems to track and monitor interactions with prospects and clients.
Improve supplier relations and productivity through collaborative tools and workspaces.

B2B online Business Benefits

Benefits of selling online

Selling online has a number of advantages over selling by conventional methods, including:

Making savings in set-up and operational costs. You don't need to pay shop assistants, rent high-street premises, or answer a lot of pre-sales queries.
Reducing order-processing costs - customer orders can automatically come straight into your orders database from the website.
Reaching a global audience, thereby increasing sales opportunities.
Competing with larger businesses by being able to open 24 hours a day, seven days a week.
Being able to receive payment more quickly from online transactions.
Attracting customers who would not normally have investigated your type of high-street outlet.
Improving your offerings using the data gathered by tracking customer purchases.
Using your online shop as a catalogue for existing customers.
Online selling will work best for you if you have:

well-defined products or services that can be sold without human intervention in the sales process
fixed prices for all types of potential customers
products or services that can be delivered within a predictable lead time
Many businesses can run pilot e-commerce sites without significant investment. However, a fully automated online shop tailored to meet your precise requirements could be expensive.

Whatever form of online shop you choose, take a strategic view. If you launch a website that disappoints your customers or is overwhelmed by traffic, you risk damaging your reputation and losing sales.

B U S I N E S S S O L U T I O N S

Every financial transaction at some point turns into an electronic process, the sooner (or earlier) it becomes an electronic transaction for a business, the more cost effective the transaction is. Businesses can gain more control, flexibility, automation and be able save time when manual transactions are turned electronic. Time saved for businesses gives them an allowance to perform more transactions and not be limited by their human factors.
E-Commerce (EC) Business Solutions are more than just being able to setup an online web store (which is a common myopia). With EC implemented in businesses, companies can automate their entire processes, that otherwise are costly, error-prone and heavily time-dependent. Today EC is being used in everyday life, and yet many of us fail to recognize it; a credit card authorization, travel reservation over a network, wire funds across the globe, retail Point of Sale terminals, electronic banking, centralized payroll processing for a geographically spread organization are all examples of EC.
Businesses today are looking at a cost-efficient manner to port their data from various sources and points of presence, perform a financial calculation on it and be able to execute the transaction....all electronically. This involves using public networks, or private leased lines, using EDI (Electronic Data Interchange), it can also evolve to mobile users and offices having the facility to access their corporate databases, in a secure manner. For banks and other financial institutions EC can translate to Internet banking, credit card backend / front-end, ACH integration, wire and Fed wire options, integration to their SNA network, being able to communication with external networks like SWIFT and Visa's ePay, to have transactional banking facilities for their corporate clients, inclusive of EDI and dial-up PC banking etc.
All this is not hype or a futuristic scenario, all this is being implemented today, worldwide and many corporations, and banks are racing to get themselves strapped in the seat with EC.

Buying S E L L I N G O N T H E ` N E T

Its everywhere you click on the net...some odd banner inviting you to their website and selling you their product(s) / service(s) online. Selling on the Internet is big, to be more correct, doing business on the Internet is big business. According to Forrester Research online transactions (buying / selling) on the Internet for 1997 was estimated to US$ 2.4 Billion and is expected to surpass the US$ 10 Billion mark easily by the turn of the century. On the other hand eMarketer newsletter and Web site projects that it will jump to $268 billion in 2002, up from $5.6 billion in 1997.
Either way you look at it, e-commerce on the Internet is growing fast. Real fast. Areas expected to grow include financial services, Travel, Entertainment, Retailing and Groceries.
Why? the answer is in the simplicity. The web / Internet is no longer a luxury, or a network for the privileged, today it is indeed the core of all networks. Businesses, governments and the home-user all have access to it, at very reasonable rates. Doing business on the Internet, is very cost effective, it reduces a lot of physical logistical problems, it is the great equalizer, i.e., your online web-front is on the same playing field as that of say Amazon.com, Sears, Ford or ISN. It is very economical, no more buying of physical store space, fitting and fixture costs, insurance, infrastructure investments, today all you need an idea, a few dollars and a computer with access to the Internet. You too can make that idea of yours sell online, others sure did!
Online merchants can leverage themselves by associating their storefronts with companies that are in the business of setting up stores for merchants seeking online presence. However, at this point in time, merchant applications from Pakistan are not being accepted, as international merchants cannot obtain merchant IDs necessary for conducting online business transactions on the Internet (in the US). Some companies, may issue Merchant IDs to non-US or non-European merchants, but only after careful scrutiny of the merchant's application, credit history and if approved requiring merchant to keep a considerable amount in deposit.

Online Advertiseing Benefits

A D V E R T I S I N G

advertising is perhaps the best technique for product or service awareness. Fueled by our curiosity to know, advertising helps consumers gain a better insight into a company's product or service. Conventional advertising though very successful (both in print and television) is restricted by real-estate space and time respectively. In addition to being very costly, print and television advertising has a very short shelf-life. The Internet offers a unique medium for global advertising. It is not bound by any geographical boundaries, time-zones, politics or non-availability. It is a hybrid of both print and television combined as a single entity which creates an entirely new field of advertising - online.



Harnessed by the power and reach of the Internet, advertisers can market to a very niche market of educated, well informed, and active audience. Online advertising is estimated at $4 to $5 billion of which a large portion will be going to Search Engines and Directories. Companies are scrambling to get their presence on a wide variety of web sites to generate product or service awareness and get their foot in the (clients) door first!

Perhaps the most beneficial point of online advertising is the availability of your banner ad 24 hours-a-day, 365 days-a-year. With this medium (i.e. Internet) you can leverage your advertising dollars for maximum exposure both in terms of shelf-life and accessibility.

At Net Access we can help you launch your product or service on a global scale yet focused on a particular niche or demographic. With our alliances, we can not only make capturing advertisements that generate web traffic, but can also design your web site , provide you with real-time statistical information about visitors to your site as well as bridge the communication gap to enable a query and / or a sale... all online.

provide the following:

Work with your advertising agency or marketing department to take your marketing theme/goal and translate it to what can be done on the Internet advertising plateau.
Make an online advertisement (banner ad) which can be static or dynamic, encapsulated within dynamic colors, multimedia and even real-time audio / video.
Book Banner space where you feel your company can get maximum exposure within your allocated advertising budget.
Develop a web site that your visitors will see, when they click on your banner ad. Such a web site can be a single page or a corporate level site - both offering a better insight to those visiting your site.

Provide potential clients a mechanism to communicate with your company directly and allow you to filter communication on basis of content, i.e. sale query, sales, FAQ, comments, etc.

ONLINE B2B WEBSITE B E N E F I T S

1. Reaching Millions of Potential Customers Quickly and Inexpensively

Tens of millions of people worldwide have access to the Internet. A recent study found that 75 million people used the Internet, and 45 million used the WWW in the three months preceding the survey in USA & Canada.

Generally, the population on the Internet is well-educated and affluent. Most own a computer; others have access to one. Internet users, like most people, are interested in convenience. Many prefer the ease of finding services or shopping and ordering directly from their computer screens. "Net Access" advanced equipment and technology make everything faster and easier for their customers.

i) Selling Products and Services

Web sites are powerful because they join your advertisement to your order or inquiry form. This is also the greatest distinction between electronic and other advertising channels. Users can have direct communication with your company as they see your ad. With the click of a mouse, they will transmit their inquiry or order directly to you. This, the entire process will be faster and more cost effective.

ii) On-Line Publishing

On-Line publishing requires a fraction of the investment that conventional publishing requires... and it works. Dawn, one of Pakistan's best known newspaper, gets thousands of hits per week.

2) Leveraging Advertising Dollars

There is a limited amount of information that can be stuffed into a radio, TV or print ad. These mediums are expensive. However, include your company's URL in a small print ad or 30 second spot and you have now directed your customers to your Web site which contains enough sales information to make the sale.

i) Increasing Sales

Many times when you run an ad, your customers hear, see or read it and have to wait until business hours to contact your company. They might remember to contact you, or they might get busy. If your company's Web site is mentioned in your ad, customers will be able to look at your Web site and buy your products or learn about your services as soon as the urge hits them.

ii) Reduce the Cost of Printing and Mailing your Catalogs

Companies can save hundreds of thousands of dollars in printing and mailing costs by putting their catalogs on the Internet. In fact, with Net Access, the cost, is amazingly affordable. It is an especially good value when you consider the number of people you can reach.

iii) Updating Information Quickly

Web sites can be updated as often as you like. The Nando Times, an online newspaper, updates its site every five minutes and gets over 5.5 million hits per week. No other advertising medium is so quickly and economically changeable and the dynamic sites are those that get the hits.

iv) Bringing More People Into Your Stores or Offices

Your Web site is particularly helpful in this area for those running TV or radio ads. Your customers can look at your Web site in order to get all of the information that they need.

v) Bringing More People Into Your Distributors' Stores

Wholesalers also benefit greatly by having a Web site. They can include on their site a search engine for all of their retailers. Therefore, when customers see a product advertised, they can look at the wholesalers Web site to find out where they can purchase it.

vi) Making Pictures, Sound and Film Files Available

The Web enables you to display photos, sound and short movie clips with less expense. Guitarist Jeff Smith for example, gets over 200 hits a day and markets his band's CDs on-line.

3) Getting Your Foothold In Cyberspace

Today, there are thousands of companies with Web sites. You can be certain that a few of your competitors already have a presence on-line. However, it is still possible to become the dominant on-line influence in your industry. It is the way to gain a decent market share of Cyber shoppers. In a few years, when almost every company in the world will be on-line, customers will not be able to search through all of the thousands of names that a specific query in a directory found. They will, however, keep returning to the sites that gained their popularity now.

4) Reduce the Costs of Serving Your Customers

You will find many ways to serve your customers using www.paciat.com For example, you can make forms available to pre-qualify for loans, or have your staff do a search for that classic jazz record your customer is requesting. (without tying up your staff on the phone to take down the information.) Give your clients valuable back-packing tips or "The 10 Best Ways to Pay Less Taxes." All this can be done, simply and quickly, on the Web.

i) Making Business Information Available

You can save phone calls and your staff members' time by just posting basic business information on your Web site. Posting the upgrade information on your site will save you money and keep your customers informed of every reason why they should do business with you.

ii) Answering Frequently Asked Questions

A lot of your staff's time is probably spent answering the same questions over and over again. These are the questions customers and potential customers will ask before they deal with you. Display the answers on your Web site and you will have freed up a lot of time for your office staff.

iii) Receiving Feedback From Customers

With a Web site, you can ask for feedback from your customers and get it instantaneously. E-mail can be built into Web pages and will give you the answers while they are fresh in your customers' mind, for a fraction of the cost. Another benefit is that you can respond to your customers when you choose to and not necessarily at the exact moment that they call.

iv) Creating a 24 Hour Service

If you have ever remembered too late or too early to call the opposite coast, you know the hassle. We are not all on the same schedule. Business is worldwide but your office hours are not. Trying to reach America or Europe is even more frustrating. Web pages serve your customers 24 hours a day, seven days a week without adding to your costs.

5) Public Relations

This is becoming an exceedingly important reason to have your company on-line. Even without creating a complex site like the paciat.com site, your presence on the Internet is like passing out your business card to thousands, may be millions of potential clients and partners. It is virtually a worldwide announcement saying, "This is what I do. If you are ever in need of my services, you can, 24 hours a day, inexpensively and simply, reach me on the Web."

i) Releasing Time-Sensitive Materials

Information can be made available on your Web site at the time you specify, with all related materials such as photographs, biographies, etc.

ii) Reaching The Media

Every kind of business needs the exposure that the media can bring. With the Internet hype at the eclipse of its power, an innovative Web site will almost certainly get written up in one publication or another.

6) Streamline Information Distribution to Workers

Web site is the fastest, most economical way to disseminate information within your organization. Instead of relying on the haphazard distribution of memos, employees can visit their company's Web site at their convenience. Net Access can also password protect an employee-only Web site so that sensitive information remains within the company.

i) Staying in Contact In Any Time Zone

If you send employees abroad or have offices around the world, having a Website is an expedient way to communicate. It costs no more than a local phone call to access the site and the Web is available in over 150 countries.

ii) Employees on the Road

Your employees on the road may need up-to-the-minute information. A quick local phone call can keep your staff supplied with the most detailed information, without long distance phone bills and tying up the staff at the home office. Additionally, salesmen on the road can enter orders on-line so that the company can immediately begin working on them.

7) Opening International Markets

There is a whole new high-tech world out there, populated by millions of people on all parts of the globe, and marketing on the Web is the easiest way to begin doing business internationally. With a Web site, you can open up dialogues in international markets as easily as with the company across the street.

8) Test Marketing New Services and Products

If you demonstrate your new product on the Web, you will know what your customers think in a fast, economical manner. For the cost of a page or two of Web programming, you can gain insight into where to position your product or service in the marketplace.

9) Reaching Specialized Markets

There are over 13,000 newsgroups representing every sport, hobby or interest imaginable. No matter what your niche, your customers are probably on-line. Furthermore, it has been found that some of the most successful businesses on the Web are those that target niche markets. Since Net Access will submit your company to several different Internet directories, your interest group will be able to find you. Certainly, they will find some of your competitors.

i) Reaching The Education and Youth Market

If your market is education, consider books, tutoring or counseling services, study courses, youth fashion and any other items or services. These markets need to be on the Web.

ii) Serving Your Local Market

The power to serve the world with a Web site is clear. What about your local markets? In most cities today there are probably enough local customers with Web access to make it beneficial to market through the Web.

Importers Directory

Please visit Worldwide Business Directory / and Get Free Fresh Business Leads at Paciat.com.


Suppliers
Selling Leads
Buyers
Buying Leads
Products
Paciat Live Messenger

Best Business Directory for Small Medium Enterprises.

Large Resource

Paciat.com is a Large resource for both importers and exporters. If you can't find what you are looking for here, it probably doesn't exist. If you can't sell what you have, it probably shouldn't exist
Anonymous

Excellent website

'Excellent service and very helpful site' Kim son

Very Impressive site

'Very impressed with your B2B site paciat.com, Buyers and selllers Directory are great and the site is so easy to use' Lee

Best B2B Portal

'I joined as a member and within one week had secured an order worth thousands and with the potential for even more work. This was from a customer I had never heard of before I joined B2B Quote and still I have 3 months of my membership left to win even more business. I would highly recommend joining www.paciat.com as a very cost effective way to win business. Danny

Extremely Easy www.paciat.com

I registered as a Buyer and submit buy leads. The site was extremely easy to use, the supplier I chose saved me money and I received an improved service.

David son

Good B2B Source

I visit paciat.com. It has clicked me to start such a business. I want to test some products at ebay and then source them from Paciat.com But is Paciat.com giving information about Buyers / suppliers from China only or from all over the world. I visited their site and most of the suppliers are from China.

best B2B platform

Paciat.com is the best platform to connect buyers and sellers around the world. We usually act as a buyer on Paciat.com for the products we sell on eBay. We are now becoming a seller as well.

Khalid Libaz Sourcing Karachi Pakistan

Best Platform

Paciat.com is the best platform to connect buyers and sellers around the world. We usually act as a buyer on Paciat.com for the products we sell on eBay. We are now becoming a seller as well.”

Muhammad Khalid Merchandiser Libaz Sourcing Pvt Ltd Karachi Pakistan

b2b portal paciat.com

Paciat.com - Marketplace of Textile, Apparel & Fashion Industry provides Business leads, selling leads, buying leads, Latest Business Offers, Selling & Buying Leads for Apparel, Fabrics, Leather & Footwear, Fashion Accessories, Fibres, Yarns, Trims, Machinery & Dyes, Home Textile, Company Listing for Manufacturers , Importers, Traders/Dealers and online Industry News. Also offers Industry Articles, Market Watch Reports, Textile Fashion Jobs, World Trade Fairs Directory, Fresh Textile Machinery & Used Machinery

Business Directory

Paciat.com B2B Website directory for exporters, importers, whosellers, buyers, product agent, supplier and all kind of business to its members and i received many inquiries though paciat.com

Pakistan best B2B paciat.com

i visit paciat.com and i think paciat is Pakistan Best and Largest Portal and B2B Marketplace of Textile, Fashion, Apparel and Retail Industry provides news, business opportunities, Buying Selling Business Leads and Company Branding Service to its customers.

A nice and perfact site for e-business

it an nice B2B Portal i have got many orders because of this Paciat.com only, before this i have worked with many other sites to but all those sites are not even able to give a propper exposer its members.

Great site for business

i am a client of Paciat.com for last Feb 09 years and thanks to the site that i have received good number of genuine business enquiries and for the same reasons i am continuosly associated with Paciat.com and i am satisfied with their services

Jhone saim

Business Tips [Information]

10 Tips for Successful Business Networking


Effective business networking is the linking together of individuals who, through trust and relationship building, become walking, talking advertisements for one another.

Keep in mind that networking is about being genuine and authentic, building trust and relationships, and seeing how you can help others.

Ask yourself what your goals are in participating in networking meetings so that you will pick groups that will help you get what you are looking for. Some meetings are based more on learning, making contacts, and/or volunteering rather than on strictly making business connections.

Visit as many groups as possible that spark your interest. Notice the tone and attitude of the group. Do the people sound supportive of one another? Does the leadership appear competent? Many groups will allow you to visit two times before joining.

Hold volunteer positions in organizations. This is a great way to stay visible and give back to groups that have helped you.

Ask open-ended questions in networking conversations. This means questions that ask who, what, where, when, and how as opposed to those that can be answered with a simple yes or no. This form of questioning opens up the discussion and shows listeners that you are interested in them.

Become known as a powerful resource for others. When you are known as a strong resource, people remember to turn to you for suggestions, ideas, names of other people, etc. This keeps you visible to them.

Have a clear understanding of what you do and why, for whom, and what makes your doing it special or different from others doing the same thing. In order to get referrals, you must first have a clear understanding of what you do that you can easily articulate to others.

Be able to articulate what you are looking for and how others may help you. Too often people in conversations ask, "How may I help you?" and no immediate answer comes to mind.

Follow through quickly and efficiently on referrals you are given. When people give you referrals, your actions are a reflection on them. Respect and honor that and your referrals will grow.

Call those you meet who may benefit from what you do and vice versa. Express that you enjoyed meeting them, and ask if you could get together and share ideas.

FREE BUYING LEADS

The best place to find buyers, buying leads, sellers, selling leads and advertise your products at www.paciat.com