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Tuesday, August 25, 2009

Importers Directory

Importers Directory

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Friday, August 21, 2009

What is Marketing Online?

What is Marketing Online?
The internet and related web technologies such as social networking are becoming more and more pervasive. While the basics of marketing remain unchanged (i.e. identifying and satisfying customer requirements profitably) businesses can now take advantage of better, more flexible and cheaper ways to market their goods and services to their target audiences.

The term Online (or Internet) Marketing can be interpreted in different ways, but in simple terms it is defined as the use of the internet and related technologies to achieve marketing goals. In practice, Online Marketing tends to revolve around a company's website and combines other online marketing tools and techniques (such as direct email, search engines, Affiliate Marketing, online advertising and social networks) to acquire new customers and retain existing ones through the provision of on-line services.

Key Benefits

Online Marketing does not stand alone and to be truly effective it should be integrated with traditional marketing strategy and techniques. It does however bring a clear set of benefits, many of which are highly attractive to small and medium sized businesses;
Costs can be considerably lower than for traditional marketing activity. This is partly because there is a greater ability for do-it-yourself activity and partly because content can be reused very easily across different marketing channels (e.g. as website copy, an article or a blog). Onlne Marketing isn't free, however, and prospective marketers need to recognise that paid-for, professional help may be a pre-requisite to achieve their objectives.
It is possble to reach a much wider audience (for a given budget) than for offline marketing) as geographic boundaries are removed. Passive tools such as websites or Blogs can be found and accessed from most locations, while emails can be proactively sent to anybody whose address you have or purchase.
Campaigns can be highly targeted and interactive. Pay-per-click advertising, for example, can be set-up so that only specific keywords or phrases trigger an advert to be displayed in search results or on websites focusing on subjects related to your product or service. The upshot is an increase in response rates and an improvement in conversion ratios.

Measurable Success

Many SMEs find it difficult to justify traditional marketing spend, but Online Marketing activity is trackable and measurable using tools such as Google Analytics, so success can be easily monitored and the return on investment readily calculated. When measures such as this are in place, demonstrating the value of effective internet marketing becomes a straight forward process.

What is e-Business?

e-Business is the term used to describe the information systems and applications that support and drive business processes, most often using web technologies.

e-Business allows companies to link their internal and external processes more efficiently and effectively, and work more closely with suppliers and partners to better satisfy the needs and expectations of their customers, leading to improvements in overall business performance.

While a website is one of the most common implementations, e-Business is much more than just a web presence and there are a vast array of internet technologies all designed to help businesses work smarter not harder. Think about collaboration tools, mobile and wireless technology, Customer Relationship Management and social media to name a few.

Lots of Solutions

Every business can benefit in some way from using e-Business. Simple, low cost or free technology is available to help you:
Improve external product promotion and internal communication through effective e-marketing.
Increase sales through effective deployment of e-commerce technologies.
Streamline business processes with integrated back office systems.
Reduce communication and travel costs using online meeting tools and shared workspaces.
Maximise lead conversion by using CRM (Customer Relationship Management) systems to track and monitor interactions with prospects and clients.
Improve supplier relations and productivity through collaborative tools and workspaces.

B2B online Business Benefits

Benefits of selling online

Selling online has a number of advantages over selling by conventional methods, including:

Making savings in set-up and operational costs. You don't need to pay shop assistants, rent high-street premises, or answer a lot of pre-sales queries.
Reducing order-processing costs - customer orders can automatically come straight into your orders database from the website.
Reaching a global audience, thereby increasing sales opportunities.
Competing with larger businesses by being able to open 24 hours a day, seven days a week.
Being able to receive payment more quickly from online transactions.
Attracting customers who would not normally have investigated your type of high-street outlet.
Improving your offerings using the data gathered by tracking customer purchases.
Using your online shop as a catalogue for existing customers.
Online selling will work best for you if you have:

well-defined products or services that can be sold without human intervention in the sales process
fixed prices for all types of potential customers
products or services that can be delivered within a predictable lead time
Many businesses can run pilot e-commerce sites without significant investment. However, a fully automated online shop tailored to meet your precise requirements could be expensive.

Whatever form of online shop you choose, take a strategic view. If you launch a website that disappoints your customers or is overwhelmed by traffic, you risk damaging your reputation and losing sales.


Every financial transaction at some point turns into an electronic process, the sooner (or earlier) it becomes an electronic transaction for a business, the more cost effective the transaction is. Businesses can gain more control, flexibility, automation and be able save time when manual transactions are turned electronic. Time saved for businesses gives them an allowance to perform more transactions and not be limited by their human factors.
E-Commerce (EC) Business Solutions are more than just being able to setup an online web store (which is a common myopia). With EC implemented in businesses, companies can automate their entire processes, that otherwise are costly, error-prone and heavily time-dependent. Today EC is being used in everyday life, and yet many of us fail to recognize it; a credit card authorization, travel reservation over a network, wire funds across the globe, retail Point of Sale terminals, electronic banking, centralized payroll processing for a geographically spread organization are all examples of EC.
Businesses today are looking at a cost-efficient manner to port their data from various sources and points of presence, perform a financial calculation on it and be able to execute the transaction....all electronically. This involves using public networks, or private leased lines, using EDI (Electronic Data Interchange), it can also evolve to mobile users and offices having the facility to access their corporate databases, in a secure manner. For banks and other financial institutions EC can translate to Internet banking, credit card backend / front-end, ACH integration, wire and Fed wire options, integration to their SNA network, being able to communication with external networks like SWIFT and Visa's ePay, to have transactional banking facilities for their corporate clients, inclusive of EDI and dial-up PC banking etc.
All this is not hype or a futuristic scenario, all this is being implemented today, worldwide and many corporations, and banks are racing to get themselves strapped in the seat with EC.

Buying S E L L I N G O N T H E ` N E T

Its everywhere you click on the net...some odd banner inviting you to their website and selling you their product(s) / service(s) online. Selling on the Internet is big, to be more correct, doing business on the Internet is big business. According to Forrester Research online transactions (buying / selling) on the Internet for 1997 was estimated to US$ 2.4 Billion and is expected to surpass the US$ 10 Billion mark easily by the turn of the century. On the other hand eMarketer newsletter and Web site projects that it will jump to $268 billion in 2002, up from $5.6 billion in 1997.
Either way you look at it, e-commerce on the Internet is growing fast. Real fast. Areas expected to grow include financial services, Travel, Entertainment, Retailing and Groceries.
Why? the answer is in the simplicity. The web / Internet is no longer a luxury, or a network for the privileged, today it is indeed the core of all networks. Businesses, governments and the home-user all have access to it, at very reasonable rates. Doing business on the Internet, is very cost effective, it reduces a lot of physical logistical problems, it is the great equalizer, i.e., your online web-front is on the same playing field as that of say, Sears, Ford or ISN. It is very economical, no more buying of physical store space, fitting and fixture costs, insurance, infrastructure investments, today all you need an idea, a few dollars and a computer with access to the Internet. You too can make that idea of yours sell online, others sure did!
Online merchants can leverage themselves by associating their storefronts with companies that are in the business of setting up stores for merchants seeking online presence. However, at this point in time, merchant applications from Pakistan are not being accepted, as international merchants cannot obtain merchant IDs necessary for conducting online business transactions on the Internet (in the US). Some companies, may issue Merchant IDs to non-US or non-European merchants, but only after careful scrutiny of the merchant's application, credit history and if approved requiring merchant to keep a considerable amount in deposit.

Online Advertiseing Benefits


advertising is perhaps the best technique for product or service awareness. Fueled by our curiosity to know, advertising helps consumers gain a better insight into a company's product or service. Conventional advertising though very successful (both in print and television) is restricted by real-estate space and time respectively. In addition to being very costly, print and television advertising has a very short shelf-life. The Internet offers a unique medium for global advertising. It is not bound by any geographical boundaries, time-zones, politics or non-availability. It is a hybrid of both print and television combined as a single entity which creates an entirely new field of advertising - online.

Harnessed by the power and reach of the Internet, advertisers can market to a very niche market of educated, well informed, and active audience. Online advertising is estimated at $4 to $5 billion of which a large portion will be going to Search Engines and Directories. Companies are scrambling to get their presence on a wide variety of web sites to generate product or service awareness and get their foot in the (clients) door first!

Perhaps the most beneficial point of online advertising is the availability of your banner ad 24 hours-a-day, 365 days-a-year. With this medium (i.e. Internet) you can leverage your advertising dollars for maximum exposure both in terms of shelf-life and accessibility.

At Net Access we can help you launch your product or service on a global scale yet focused on a particular niche or demographic. With our alliances, we can not only make capturing advertisements that generate web traffic, but can also design your web site , provide you with real-time statistical information about visitors to your site as well as bridge the communication gap to enable a query and / or a sale... all online.

provide the following:

Work with your advertising agency or marketing department to take your marketing theme/goal and translate it to what can be done on the Internet advertising plateau.
Make an online advertisement (banner ad) which can be static or dynamic, encapsulated within dynamic colors, multimedia and even real-time audio / video.
Book Banner space where you feel your company can get maximum exposure within your allocated advertising budget.
Develop a web site that your visitors will see, when they click on your banner ad. Such a web site can be a single page or a corporate level site - both offering a better insight to those visiting your site.

Provide potential clients a mechanism to communicate with your company directly and allow you to filter communication on basis of content, i.e. sale query, sales, FAQ, comments, etc.